‘Aranar’ is a new challenger brand in the minimalist jewellery space that celebrates bold and empowered women. Staying true to the brand’s ethos, we came up with the insight that dressing sense is respective of one’s personality, character, mood, style and being as an individual. Keeping this space of self-expression in mind, we designed Aranar’s communication including the brand shoot, social media posts, event tie-ups as well as exhibition collaterals for the brand. Along with the visual identity and packaging design, we also designed and developed the brand’s e-commerce website – aranar.com.

The website was designed keeping in mind the theme of minimalist elegance that Aranar is synonymous with.

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With over 75 SKUs, we built the website end-to-end – from tech documentation to payment gateway and courier delivery services integration to inventory optimisation and application integration. With rigorous user acceptance testing and meticulous attention to detail, the e-commerce website was designed and developed from scratch and also launched within a record time of 6 weeks.

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